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FORD IN BRAZIL

May 4, 2010

As if more proof of the speed and “nowness” of globalization is necessary—on top of the likes of McDonald’s, Yum Brands & Caterpillar—this video provides a fascinating look at what Ford is doing in one of the world’s fastest growing and “regulation friendly” foreign markets.

Not only is the whole idea brilliant,  it also provides a look at a fundamental change in business philosophy about today’s global marketplace (one that has brought Ford out of the automotive Middle Ages). The main underlying reason why this plant could never be built in the United States (given at the end of the video) is a genuine wake up call!

No matter what global market or markets one may work in, reading my book, Lies, Bribes & Peril, will assure a leg up on success. Check out Ford in Brazil: http://bit.ly/fordinbrazil

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