About Ron Cruse

Ron Cruse was born and raised in Oklahoma. His mother, a Scottish WWII war bride, filled him with stories of the world at an early age and his father, an educational psychologist, instilled in him a ‘do it right’ ethical compass. Exhibiting the classic earmarks of an entrepreneur, Cruse spent a good part of his early school years challenging authority. He attended Villanova University and after graduation made his way to New York City, eventually landing a job in the international shipping industry.

On a meteoric career path in his late twenties he found himself traveling the world learning the entrepreneurial skills that would build three remarkably successful multi-million dollar international companies. The course of the next twenty years would have Cruse conducting business in over 80 countries while traveling nearly two million miles worldwide.

In 1986 he founded his own company, Matrix, along with three partners. Cruse was soon traveling to every hotspot around the globe, countries like Pakistan, Somalia, Nigeria, Burma, and Egypt to name just a few, growing his business. The dazzling growth of his company was first recognized in 1991 by INC Magazine where it was listed #81 of INC’s 500 Fastest Growing Private Companies in the United States.

In 1992 Cruse entered Russia, just months after the collapse of the Former Soviet Union, organizing one of the very first US-Russian Joint Venture Companies. There his company became immersed in every major U.S. Government activity in the New Republics; from weapons dismantlement to nuclear reactor modernization to refugee assistance during the Chechen conflict. Cruse’s life became a swirl of KGB, CIA, and underworld intrigue while dealing with practically every top-secret installation of the Former Soviet Union. By 1995, he was a recognized expert and speaker on the business infrastructure of the republics comprising the New Independent States (NIS).  

The high-profile business foothold in the new republics, by then the largest privately held freight forwarding operation in the NIS, and the lucrative profits garnered there led to acquisition. In late 1996 Matrix, by then an 85 million dollar company, was bought by an investment group led by the former Secretary of the Treasury, William Simon.

In 2001 Cruse founded his third entrepreneurial venture, Logenix International, Inc. Also achieving meteoric growth, Logenix has assisted in the rebuilding of Afghanistan, the reconstruction of Iraq, and is an integral facilitator supporting health and humanitarian assistance efforts across Africa and Asia. Profiled in Forbes Magazine, Financial Times, and in industry magazines such as Logistics Today, Cruse and his new company continue to be involved in world headline making events.

Cruse’s career journey, along with the realization that the down-in-the-trenches, practical training necessary to navigate the real world of international commerce was not to be found in any college curriculum, is the inspiration for the book, LIES, BRIBES, & PERILS: Lessons for the REAL Challenges of International Business.

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